The Roots is your trusted US-based partner for sourcing authentic Indian food, beauty, health, and wellness brands — at scale.
Distribution channels in United States
Leading Brand Endorsements from India
Based in Los Angeles, The Roots is a global distribution leader specializing in Indian FMCG products. We bridge cultures and continents — importing and exporting high-quality, in-demand South Indian brands across India and the US. Full-scale B2B logistics and supply chain support
Headquartered in LA, we connect passionate Indian brands with American retailers and distributors.
We bring trusted food, health, and wellness brands from South India to US shelves — in bulk, with care.
Fair trade sourcing, eco-friendly packaging, and a goal for carbon-neutral operations by 2028.
The Roots blends deep Indian market knowledge with strong US-based operations to deliver authentic South Indian products with unmatched efficiency. Our focus on ethical sourcing, sustainable practices, and reliable logistics makes us the preferred partner for bulk buyers and distributors across the US.
Direct access to premium South Indian products, delivered reliably across the US.
Fair sourcing, eco-packaging, and a carbon-neutral goal by 2028.
US-based operations with strong partnerships across India for seamless trade.
We import trusted Indian FMCG brands — from food to wellness — directly to US distributors, supermarkets, and specialty stores.
Are you a supermarket chain or distributor looking to offer authentic Indian products in bulk? Partner with The Roots and bring global flavors closer to home.